Billabong was founded from a lifestyle where traveling endlessly and aimlessly for the perfect wave was all that mattered to a surfer. The weather charts dictated the direction in which they headed, and the swell’s lifespan determined their length of stay. For Gordon Merchant, founder of Billabong, the Gold Coast (Australia) became his surfing mecca. It wasn’t long before he started producing handmade boardshorts, that were able to withstand everything the elements threw at them. Since then, Billabong have been revolutionising the surf industry with not only their high-performance apparel, but also their wetsuit range. If a brand is good enough for the likes of Taj Burrow, Joel Parkinson and the late Andy Irons, then it’s probably good enough for you. Hero products include the Furnace Revolution and the Furnace Carbon.